CASE STUDY:

Dyslexia Awards

In 2022, the founder of the Shropshire-based Dyslexia Awards wanted to build on their regional success by opening the awards up to a national UK audience.

Be Bold were brought on board to help them achieve this goal.

Our media relations strategy was to ensure the awards were featured in local, regional and national news platforms across the UK as well targeted sector media.

During the six-month campaign we secured 81 separate pieces which together reached an audience in excess of 501 million people.

Interviews were broadcast on BBC News and stories featured in education, business and general news titles across the UK. Further to this award-winning educators and business owners were featured in targeted regional press.

Dyslexia Award winners
“Be Bold Media have supported me in meeting the demand to take the Dyslexia Awards from a local, Shropshire award scheme to a national level one. They made something that could have taken several years to achieve, happen within a year – and their work has made it a smooth transition. “Overall, the Be Bold Media team are a mix of outstanding individuals who are experienced, trustworthy, multi-talented and skilled, professional, passionate and determined. All this as individuals is amazing, but as a team (and they work so well as a team) they are unstoppable, and who doesn’t want that kind of team behind them!”
Eli Wilkinson, MBE
Founder, The Dyslexia Awards
Dyslexia Awards logo

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