In 2022, the founder of the Shropshire-based Dyslexia Awards wanted to build on their regional success by opening the awards up to a national UK audience.
Be Bold were brought on board to help them achieve this goal.
Our media relations strategy was to ensure the awards were featured in local, regional and national news platforms across the UK as well targeted sector media.
During the six-month campaign we secured 81 separate pieces which together reached an audience in excess of 501 million people.
Interviews were broadcast on BBC News and stories featured in education, business and general news titles across the UK. Further to this award-winning educators and business owners were featured in targeted regional press.
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