The Field Studies Council and the Royal Society of Biology (RSB) wanted help launching their 2024 Signs of Spring Survey to a national audience.
Be Bold developed a media relations strategy to raise awareness of the online survey and drive-up digital interactions via the Field Studies Council website.
The month-long campaign resulted in more than 30 separate pieces of coverage including features on prime-time TV including a segment on the BBC’s One Show, BBC Morning Live and BBC Country Focus programmes.
The campaign reached a combined online/offline audience of approximately 9.5million people and the Signs of Spring survey page had more than 4,700 views in less than two weeks.
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