Case study – Get A-Head Charity

CASE STUDY:

Get A-Head & The Brightsides

The Get A-Head Charitable Trust needed help raising the profile of The Brightsides Atlantic row challenge – its single biggest fundraising campaign for 2023/24.

A PR and communications strategy was developed to raise the profile of The Brightsides in key regional and national media.

A dedicated digital media campaign also targeted GAH supporters, sponsors, partners and local businesses.

Over a six-month period, the campaign resulted in more than 60 separate pieces of media coverage with a combined audience reach of 10.2million.

The success of this campaign helped to drive donations in excess of £150,000 for Get A-Head and its partner charity Meningitis Now.

“I have been very happy with the support from Lorna, Jon, and the whole team at Be Bold with The Brightsides Atlantic Row Challenge. We needed to raise the profile of this fundraising event and their PR and communications strategy helped us to get donations of more than £150,000 for Get A-Head and Meningitis Now. We are completely reliant on donated income and having an excellent PR team working for us has made a huge difference. They are truly great people to work with.”

Danni Heath

Director of Get A-Head

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