Carnival cruises to PR glory
What do you do when you can’t register the social media handle to match your brand? You take a lesson from Carnival Cruises, that’s what.
What do you do when you can’t register the social media handle to match your brand? You take a lesson from Carnival Cruises, that’s what.
There’s a well-worn saying in marketing circles: “If you’re not paying, you’re the product.” In light of that, should the current furore around Facebook data really be a surprise? It’s all started with the case of Cambridge Analytica, which took swathes of the information Facebook holds on users, which is probably shouldn’t have had, and