Every business, like every person, has a tone of voice. It can vary depending on circumstances, just like being in a bad mood can put an edge in your voice, whether you intend it to be there or not. Unfortunately, unlike a teenager throwing a wobbly, a business won’t be easily forgiven for getting stroppy
It’s hard to imagine a commercial sector facing a more harsh environment right now than high street retailers. Big or small, they are falling by the wayside at an alarming rate. Like all of life’s most complex challenges, there’s no one fix for this and there are a plethora of reasons for it happening in
In an age of Leveson, hacking and sensationalist journalism, it is all too easy to forget why any of us got into this job in the first place. Journalists, the good ones, are in this game to tell the story. And that includes the pictures which will always say more than words ever could. Imagine