STOP, look around and plan your messaging
No matter what field you operate in, it’s always worth spending time at the start of a new year analysing what will be in store
February 6, 2020
No matter what field you operate in, it’s always worth spending time at the start of a new year analysing what will be in store
French shoppers have been “rioting” over Nutella. This should fall into the realms of “you couldn’t make it up”. Normally such a tale turns out
Just occasionally you come across someone with a special, undeniable talent and when you can do something to help them on their way, you don’t
Want, want, want…. but what’s in it for me? Return on investment. That’s what everyone wants. In fact, we even heard it from a politician once.
An awful lot of people, egged on by certain quarters in the media, are thoroughly up-in-arms about vacuum cleaners. You can’t fail to have heard
Here’s a good maxim for a business to live by: don’t treat customers like idiots. Don’t try to baffle them with your industry terminology, hide
Every business, like every person, has a tone of voice. It can vary depending on circumstances, just like being in a bad mood can put
In a world that seems to love ‘big’ (big brands, big news, big celebrities, big scandals) don’t you think we tend to undervalue ‘small’? Too often