STOP, look around and plan your messaging
No matter what field you operate in, it’s always worth spending time at the start of a new year analysing what will be in store for your profession over the next 12 months or so.
February 6, 2020
Newsroom
Category: promotion
January 7, 2019
Going nuts for Nutella – “riot” ensues
French shoppers have been “rioting” over Nutella. This should fall into the realms of “you couldn’t make it up”. Normally such a tale turns out to be about much more than the headline. However in this case it really does seem to be all about a huge price cut for every French person’s favourite chocolate
January 26, 2018
Whipping up a Storm on the track
Just occasionally you come across someone with a special, undeniable talent and when you can do something to help them on their way, you don’t think twice. That’s how we felt when we met Storm Stacey. Storm is a 14-year-old motorcyle racing prodigy with a massive future in front of him.
January 16, 2018
FYI – sponsorship value is not all about ROI
Want, want, want…. but what’s in it for me? Return on investment. That’s what everyone wants. In fact, we even heard it from a politician once. It’s the value you get from your spend or your time. But what is becoming increasingly obvious is that not all people, or all businesses, view value as meaning the same thing.
May 22, 2015
New vacuum rules don’t suck… marketing execs do
An awful lot of people, egged on by certain quarters in the media, are thoroughly up-in-arms about vacuum cleaners. You can’t fail to have heard about the recent EU ban on machines that have a motor larger than 1600w. It’s perfect grist for the “look what those idiots in Brussels have gone and done again” brigade.
September 8, 2014
Give customers the credit they deserve
Here’s a good maxim for a business to live by: don’t treat customers like idiots. Don’t try to baffle them with your industry terminology, hide behind lame explanations for why you can’t do something or fail to give them a method by which they can easily contact you. It amazes, perplexes and angers me in
December 19, 2013
Don’t take that tone of voice with me!
Every business, like every person, has a tone of voice. It can vary depending on circumstances, just like being in a bad mood can put an edge in your voice, whether you intend it to be there or not. Unfortunately, unlike a teenager throwing a wobbly, a business won’t be easily forgiven for getting stroppy
June 11, 2013
Small, nimble… and deadly
In a world that seems to love ‘big’ (big brands, big news, big celebrities, big scandals) don’t you think we tend to undervalue ‘small’? Too often something small is not taken seriously. That may be down to a very human trait which subconsciously associates success and ability with scale; if the business is big, it must be because
April 25, 2013