STOP, look around and plan your messaging
No matter what field you operate in, it’s always worth spending time at the start of a new year analysing what will be in store for your profession over the next 12 months or so.
February 6, 2020
Newsroom
Category: pr
Digital marketing – myth or method?
We are, unapologetically, a PR business. Yes, we deliver all the activity you’d expect a company like ours to do to promote the brand, build the profile and protect the reputation of the businesses we work with. On a daily basis on our clients’ behalf we are: using digital channels to engage target audiences creating
September 27, 2019
What’s your view of manufacturing?
Lots of middle-aged men wearing overalls in dirty factories welding bits of metal together and talking about last night’s football?
February 25, 2019
Words matter
Words matter. As former journalists now working in PR, we know that better than most.
January 28, 2019
Brexit: it’s chaos – but not all gloom
Let’s be honest, the Brexit process is a mess. This isn’t a political point, just a statement of fact. After all, when the man who’s been negotiating the deal quits because he cannot support it, you know things are not exactly tickety-boo.
November 15, 2018
Carnival cruises to PR glory
What do you do when you can’t register the social media handle to match your brand? You take a lesson from Carnival Cruises, that’s what.
March 29, 2018
Fake news epidemic adds value to PR
There’s something of an irony in the fact that fake news currently being high up the news agenda makes the PR industry look good!
December 5, 2016
A flood of spin washes away the chairman
Spin, as we all now understand the term in a PR sense, died quite some time ago. Some ‘practitioners’ still like to play with silly tricks, like saving up their bad news for a busy news day in the hope that no-one will notice. But the approach whereby you twist words and ‘bend’ the truth
January 12, 2016
Blue lights and sirens? Yes, please!
I’d be willing to bet there’s been at least once in your life when you wished you had blue lights and sirens on your car. Maybe it was just because you’d love to give a scare to that idiot who went past at 11omph. Or maybe you had to get a loved one to hospital
September 4, 2015